Problem:
Doing Business the Right Way Costs Money
*License *Liability Insurance *Worker’s Comp *Permits
*Taxes *Customer Support Staff *Real Estate/ Office Space / Showroom
* Employ Qualified / Trained / Legal Employees *Quality Products and Services
It can be very difficult to compete once a “bargain” competitor is introduced to the customer
Fly-by-night companies don't always make it obvious. Sometimes they have a very slick image
The guys who are cutting corners are telling their prospects the same things you are
Most customers are not able to distinguish which company is misrepresenting themselves
The customer either believes both of you and goes with the cheaper quote or gets so frustrated she hires neither of you
What you say about your own company or your competition doesn’t count
This is why a third-party validation is important